At Sylvan — Sylvan Beach, New York
Kacy Investments
AS-BRAND · 2026
Brand Foundation
At Sylvan
Design
Language
The living reference for every visual decision — from a website header to a note left on the kitchen counter.
INTERNAL · DESIGN
Every At Sylvan surface — digital, physical, or spoken — should feel like it came from the same place.
§ Contents
01Color Palette
02Typography
03Mood & Photography
04UI Components
05Logo System
Kacy Investments · 2026
01 — Color Palette
Nine colors. One landscape.
Band width reflects visual weight. Click any band to copy its hex value.
Forest
#263D27
Morning Mist
#F0EBE2
Deep Pebble
#2E2A27
Candlelight
#F5E6C8
Dock Lantern
#C8A96E
Shore Sage
#7A9078
Walnut Dock
#7D5C45
Lakewater
#1C3A4A
Lake Mist
#D2CCC4
Primary
Forest · Morning Mist · Deep Pebble
Accent
Dock Lantern · Candlelight · Shore Sage
Supporting
Walnut Dock · Lakewater · Lake Mist
02 — Cormorant Garamond · Display Serif
Hero
clamp(56px,6.5vw,88px) · wt 300
H1 Display
clamp(38px,4.2vw,60px) · wt 300
Section Heading — H2
clamp(26px,2.8vw,42px) · wt 400
Card & Subheading — H3
26px · wt 400
"Something happens to the schedule when the lake is in front of you."
20px · italic · AS_GOLD
DM Sans · UI & Body
Section Label · 10px/600
tracking: 0.32em · UPPERCASE · AS_FOREST
Body — 16px/400. The lake does something to the schedule. Guests arrive with plans and leave them somewhere on the dock.
16px · wt 400 · line-height 1.85
Small body — 13px/300. Every detail in the cottages was chosen deliberately. The light that comes in through the east-facing windows at 7am wasn't an accident.
13px · wt 300 · line-height 2.1
Button / CTA · 11px/500
tracking: 0.22em · UPPERCASE
Check Availability
03 — Mood & Photography
Four rituals. Hover to read.
01
Wake slowly.
Coffee. No alarm. The light comes in through the east windows before you are ready for it.
02
Afternoon on the water.
The kayaks are already by the dock. The lake decides the agenda from here.
03
Come home sun tired.
The fire pit. The kind of tired that earns good sleep.
04
Watch the lake go dark.
The heron. The stillness. The way the water holds the last light longest.
Photography direction
Warm-hour light. No posed shots. Natural grain, horizontal framing. People optional. Water and architecture do the work.
Copy voice
Short sentences. Active objects — "the lake decides." No marketing language. Write as if describing what a guest already remembers.
04 — UI Components
Components in context.
Transparent state — hero pages
background: gradient dark-to-transparent
Scrolled state — solid forest green
Booking Card
The Lakeside at Sylvan
Sleeps 6 · Private dock · Hot tub · Fire pit
From
$285/night
★ 4.95
Check Availability
No booking fees when you book direct.
On Dark
Lakeside 4.95 ★ Direct Booking
On Light
Ornamental divider
05 — Logo System
The mark.
At Sylvan
Primary mark · White on dark
At Sylvan
On Morning Mist · Natural
At Sylvan
On Candlelight · Natural
Usage Rules
· White on dark: filter: brightness(0) invert(1)
· Minimum height: 48px mobile · 72px desktop
· File: SYLVAN-WEBSITE-SVG-NO-BACK1-scaled.webp
· Never apply tints, color fills, or drop shadows
· Clear space equal to cap-height on all sides
· Never stretch, skew, or recolor the mark